It started as five friends on a snowboard mission - Inspiration and enthusiasm plus $200 apiece, equaled the start of Jetty. It was created on a shared love of surf, art, travel, skate, and music. We wanted to draw our own line – and it’s a good thing too, because coming from New Jersey, there was certainly no line to follow.

That soon became our calling card, embracing the challenges of bipolar seasons, the fickle ocean, and learning to thrive on it; surviving in a West Coast-centric world, while embracing our regional roots. We’ve set an example by searching for the balance between backyard ramp sessions, surf trips, chasing fish, seeing great bands, and scoring the next swell with work ethic and community involvement.

And maybe that’s a balance that will forever be out of grasp, but what’s important is the line we draw in an attempt to strike it.

A decade of dedication, a few bad decisions, countless t-shirt designs, and a Superstorm later, Jetty is now the most recognizable surf and skate apparel brand on the East Coast.

PROFESSIONAL  What makes Keith so unique is the combination of talents and assets he has under his belt. He has progressed from a threat on the water to a dominating force in the shaping room. Of course, what we’re getting at is that he is among the most outstanding shapers of today, but let’s dig a little deeper and dissect just why that is.  TESTING  A vital factor in being not just good but excellent in what you create is your ability and frequency of using or performing your creation yourself and develop a blind understanding for what effects your actions have. You can sit and simulate something all day long, but if you don’t find out whether it works in the real world or not, all that elaborated theory isn’t going to do your customers any good. Keith is an incredible athlete, dedicated to massive waterspray on the thickest and steepest part of the wave. He calls it research and development, and we’ll just leave it at that.

PROFESSIONAL

What makes Keith so unique is the combination of talents and assets he has under his belt. He has progressed from a threat on the water to a dominating force in the shaping room. Of course, what we’re getting at is that he is among the most outstanding shapers of today, but let’s dig a little deeper and dissect just why that is.

TESTING

A vital factor in being not just good but excellent in what you create is your ability and frequency of using or performing your creation yourself and develop a blind understanding for what effects your actions have. You can sit and simulate something all day long, but if you don’t find out whether it works in the real world or not, all that elaborated theory isn’t going to do your customers any good. Keith is an incredible athlete, dedicated to massive waterspray on the thickest and steepest part of the wave. He calls it research and development, and we’ll just leave it at that.

Screen Shot 2019-01-11 at 10.13.23 AM.png
quatro-logo.png
Our mission is to create dynamic eyewear fit for life’s greatest adventures – without breaking the bank.  Founded in 2012 by two surfers and longtime friends, Nectar is a globally distributed company with headquarters in Charleston, SC. Our brand represents our lifestyle – good vibes and a taste for the outdoors. Our laid-back, beach-inspired style is made for everyone, from bold risktakers to travel enthusiasts to those looking for the perfect shades for a day out with friends.  We bring the sweet life to you, no matter where you are.  To help repopulate endangered honeybees in the United States, we donate a portion of our profits to thebeecause.org.

Our mission is to create dynamic eyewear fit for life’s greatest adventures – without breaking the bank.

Founded in 2012 by two surfers and longtime friends, Nectar is a globally distributed company with headquarters in Charleston, SC. Our brand represents our lifestyle – good vibes and a taste for the outdoors. Our laid-back, beach-inspired style is made for everyone, from bold risktakers to travel enthusiasts to those looking for the perfect shades for a day out with friends.

We bring the sweet life to you, no matter where you are.

To help repopulate endangered honeybees in the United States, we donate a portion of our profits to thebeecause.org.